SEO (Search Engine Optimization) is the process of improving a website so search engines can better understand it and rank it for relevant queries.
Why SEO matters
- It drives consistent organic traffic.
- It attracts users with real search intent.
- It improves long-term brand authority.
The three core pillars
- Technical SEO: crawlability, indexing, performance.
- On-page SEO: content quality, headings, metadata.
- Off-page SEO: backlinks and authority signals.
Start with high-intent pages first, then build supporting content clusters.